It is a medium for the illustrator using to communicate their ideas via their design. The illustrations usually carry the mean of attracting the customers and appeal them to buy particular products or services. The commercial Illustration mostly composed of all kind of art just to achieve the only goal which is to appeal. I choose this topic because I think I am capable of thinking of the idea and compose the elements which can grab people attention and convince people to buy products or services rather than drawing some portraits, do the mockery or draw the whole story boarding.
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| Neil Duerden |
Neil Duerden, 35-year-old British illustrator and a mac-addicted monkey, inspires me in this field of art. Neil uses mixed-media to form his artwork by combining photographs with graphic elements. His works composed of interesting composition and some abstract shapes which very well support his intention toward his artworks.
VISA card design, by Neil Duerden, uses light-writing techniques. The techniques offer the feeling of natures plus, the colors that provide more value to the card itself.
Good Earth tea design, the center position is chosen to show the significant of the figure with the classic natural tone on background which could support the campaign of the Good Earth's healthy aspect of the brand.
Sony advert ... He emphasizes the feature of mp3 by using note symbols with line-graphics which provides the feeling of smoothness and yet he can still maintain the important of the product itself even it was left at the corner with alpha effects plus, the design easily allow us to navigate through all the brand of Sony.
The commercial design for fanta... He used red-tone for the color of the design which I think it really do affect the customers' thirst. Moreover, he's using the figure of fruits which create even more thirst to their customers.
